Hentley Farm made this wine and named this label to oppose the old school winemaking theory that claims that big is best. As Hentley Farm state they are villains against convention so have made a wine that favours vixen like elegance with soft silky tannins bright fruit great balance and rich complex flavours. Thus the inspiration behind the naming and design of this label. The artwork is reversible turn the label one way to reveal the Villain and the other the Vixen.